INTERACTIONS WITH GOVERNMENT OFFICIALS ON SOCIAL MEDIA CAN POSITIVELY OR NEGATIVELY AFFECT THE PUBLIC'S TRUST
Social media has created expectations of an always-on 24/7 world. Constituents look to engage with their government representatives online, and want timely, personalized interactions. The limited staffing and 8-5 office hours of government agencies often clash with those expectations.
We know the time commitment required to create frequent, customized responses and close the feedback loop can quickly become overwhelming. With communication being an important principle of good governance, it is essential for agencies and officials to ensure their social media program is meeting the needs and expectations of constituents.