Seeing that people are engaging with your posts is one way of knowing that they are getting important information through their social networks and if there is room for improvement depending on the feedback they provide.

But how can governments know whether the public is engaging with the content they create?

If local governments are not on social media, they’re missing out on countless ways to connect, inform and engage the public. For government agencies, social media provides more channels to let the people know what’s going on around them, from information on an urgent weather event or upcoming community gathering, and promoting what officials have accomplished. It’s a way to be more accessible and a part of citizens’ daily lives.