If local governments are not on social media, they’re missing out on countless ways to connect, inform and engage the public. For government agencies, social media provides more channels to let the people know what’s going on around them, from information on an urgent weather event or upcoming community gathering, and promoting what officials have accomplished. It’s a way to be more accessible and a part of citizens’ daily lives.

For local governments unsure on how on to improve their social media game, an audit will help answer key questions that will to determine the best content that will reach target audiences.